talktalk

the full story

TalkTalk are still in the process of repairing their brand after a major hack in 2015 meant that around 157,000 customers were in danger of having their personal details stolen. Poorly handled and originally covered up, that hack led to a spate of customers leaving the company and an expensive compensation package being offered to customers by way of an apology.

In the year since, TalkTalk have revamped their brand, simplifying their advertising and pricing policy and vowing that nothing like that hack would happen again.

talktalk changes

There was once a time when TalkTalk were, forgive the pun, the talk of the town. Launched by Carphone Warehouse with a promise of cheaper phone calls and broadband than then-leading BT, the company caused quite a stir. The year was 2002 and over the next 13 years, the company would steadily increase their customer base to become one of the UK’s bigger broadband suppliers.

talktalk results hack

 

Last October, when news of the latest TalkTalk data breach hit the newswire, there was little doubt that it would do tremendous damage to the company, both in the long and short term. The extent of that damage, however, was a matter for speculation. How many customers would abandon the service, how many would take up their offer of a free upgrade, and what does the hack mean for the future of the company? Now, we’ve got some, if not all, of the answers.

talktalk logo

It’s fair to say that TalkTalk have had a tough time of it lately, customers have been leaving in droves and what little brand cache they had has been damaged – perhaps beyond the point of any repair. It’s a dire situation for a company that burst onto the market with low prices and big promises, but it’s worth looking back at what got the company into this situation, if only to work out whether the company can survive in any form after such a devastating loss of confidence among consumers.

talktalk logo

TalkTalk Offer Freebies as Hack Apology

It hasn’t been easy being a TalkTalk customer these last couple of months. Ever since the company announced that it failed to safeguard against the leaking of 150,000 customers details and around 16,000 bank account numbers, customers have been –quite rightly- in a state of some distress. For the companies part, they’ve been doing what they can, manning the 0844 800 3124 contact number for TalkTalk and trying to help as many customers as possible.