Few brands have caught the public’s imagination like Orange. It arrived at a time when mobile phone networks were things called Mercury One2One and Vodafone Airtouch and in its wake, completely changed the face of branding in the UK forever. Along the way, it also racked up plenty of subscribers, quickly becoming one of the UK’s very biggest mobile networks. In 2016 though, the Orange brand is no more, so what happened to the company? Let’s find out.