Sky Sports Becomes Top UK Digital Sporting Destination.
There’s no pretending that the war between BT Sport and Sky Sports is a very real thing. Ever since BT Sport launched off the back of a surprise purchase of Premier League football rights, it’s been all out war to gather up the rights for as many sports as possible. On the Sky side, they’ve locked down cricket, tennis and golf broadcasts for a number of years, alongside Spanish La Liga football and many others. For BT, it’s meant scooping up FA cup action, Europa League and Champions League football, amongst countless other sports.
Whilst there’s still a huge appetite for live sport on the TV, the way we consume media is increasingly moving towards the internet. Naturally then, you can imagine the battle has been on to become the online destination for sports, which is why Sky are so proud to announce that they’ve done just that during 2016.
Yes, for the first year ever, Sky’s online media empire became the number one digital destination for sport in the UK. In total, users enjoyed more on demand and digital services than ever before, enjoying over 60,000 hours watches over seven channels in 2015. Online video views increased 175%, and totalled almost 300 million by December, matching an increase in on-demand usage, which rose to 20 million downloads of highlights, magazine and short form programmes, up from 13 million in the previous year.
In short, it was a record breaking year for Sky Sport’s digital efforts, marked by the launch of a new Soccer AM YouTube channel and a deal which saw every single Premier League goal offered to Sky Sports subscribers, regardless of whether the game was on TV. It was moves like that which saw Sky overtake their rivals, but 2016 will have to see a significant push to retain that crown.
Luckily, Sky Sports customers have a lot to look forward to in 2016, including all four of golf’s Majors, the Ryder Cup, the end of the 2015/16 Premier League and even better cricket action from the ICC World Twenty20, alongside England’s rugby tour of Australia and the ATP World Finals. It should be more than enough to keep customers flocking to the 0844 800 3115 contact number for Sky, as well as keeping those existing customers happy.
Also coming up on Sky is the huge super-bantamweight unification World Title fight between Carl Frampton and Scott Quigg. The two men, both unbeaten in their careers, face up against each other on the 27th of February in Manchester at a sold out event. The bout will be on Sky Sports Box Office, as well as available in clip form across Sky’s websites.
Barney Francis, Sky Sports Managing Director said: “The way people consume sport is changing and so is our service. As well as a record-breaking year across our seven channels, Sky Sports has become the first choice for sport across digital outlets too. Sports fans want their fix wherever they are and at any time of the day, and our award-winning service across TV, mobile, online, Sky Go and NOW TV ensure this.”