What does the Remainder of 2016 have in Store for BT?
BT is a company that needs little introduction. Since the days first telephones to be installed in the United Kingdom, British Telecom (or rather, its ancestors) has been there to connect the country. They’ve been with us through the lot, from home phones, mobile, Internet, pay-TV and broadband, but the company is far from done and dusted.
Today, they’re one of the UK’s biggest broadband suppliers and now, thanks to a purchase of EE (formally Orange and T-Mobile), they own the UK’s biggest mobile network. Oh, and that’s without mentioning their dominant position in home phone lines and their management of the entire UK’s broadband infrastructure.
Put plainly, BT are still a huge deal, but they aren’t resting on their laurels. The media and telecommunications landscape is changing at a rate faster than we’ve ever witnessed before, and as such, businesses like BT are doing all they can to keep up.
So, what does the remainder of 2016 have in store for BT? Let’s find out.
A new corporate logo
Eagle eyed copyright lawyers have spotted an intriguing new posting from the telecommunications giant, apparently showing a new logo soon to come into force.
Replacing 2003’s multi-coloured globe and elongated block lettering logo, the new logo – a simple multi-coloured circle with a blue and red coloured BT in the middle – is a bold change. Sources inside BT say that the logo is in fact finalised and will become the centrepiece of the telecoms company’s first brand change in 13 years.
The reasons behind the change are simple; the telecommunications world is far from where it was in 2003, and so is BT. Since then they’ve forged a path in ultrafast broadband, became the UK’s biggest mobile network and launched their own Sky Sports rival in the form of BT Sport.
A new logo would be a fitting change to reflect the fact that BT is now a new company, heading in new directions.
More Openreach drama… Maybe
BT Openreach is a subsidiary of BT, and is in charge of maintaining and connecting new lines to the UK’s broadband infrastructure. Over the years, it’s become more and more separate from BT (thanks to increased regulation from Ofcom), but the system remains a closed one that performs consistently poorly, allowing areas of the network to fail and new connections to drag on for an age.
Naturally, that’s caused plenty of anger on the BT customer services line and amongst BT’s competitors, who rely on Openreach to connect their new customers to broadband. Opposition to the status quo has been very forthcoming from the likes of Sky, Virgin Media, TalkTalk, Vodafone and many others, and we’d expect the pressure to be maintained throughout the rest of 2016.
Ofcom have made moves to further separate Openreach from BT, but until every company with an investment and stake in the UK’s broadband network is given a seat at the table, the knives are unlikely to be put away.