Since 2015, T-Mobile no longer exists in the UK. As part of a deal with Orange, both companies disappeared and become EE – a network which is currently the biggest in the UK, and was recently purchased by BT. As such, T-Mobile are no longer a presence, and all calls to the T-Mobile number are now handled by EE.
Nevertheless, the T-Mobile brand lives on around the world – in particular the USA. So, in this article we’re going to bring together all the T-Mobile news from around the world. It’s been an interesting month for T-Mobile around the globe, so let’s dig in.
T-Mobile USA announced the ONE plan just a few months ago as a simplified “one stop shop” for data on T-Mobile. “Unlimited” data could be yours for just $70 a month, and that was that. Now, they’ve expanded the ONE plan from just a single plan with add ons to three different plans.
Now live, these new plans build on the ONE plan. First up is ONE Plus, which costs $85 and adds 3G global data in 140 countries, unlimited HD video day passes and unlimited Gogo in-flight internet sessions. Adding another $10 a month means you can even use your phone for tethering, letting you use that unlimited data on any device.
The final plan is called ONE Plus International and costs $95 a month and adds the features of the ONE Plus plan, along with unlimited international calls from the US to over 70 countries. T-Mobile said:
“T-Mobile One Plus and Plus International became available with these additional benefits to new and existing T-Mobile customers starting December 20. Customers already on T-Mobile ONE Plus will automatically receive the new Stateside International Talk at the start of their new billing cycle, after December 20, and if they’d like to save $10 a month, they can simply call or visit a T-Mobile store to switch to T-Mobile ONE Plus.”
T-Mobile have sometimes been late to gift their users the latest Android security patches, but not this time – at least for Galaxy J7 owners. Arriving as version J700TUVU2APK6 and weighing in at over 245MB, the update brings along Android security fixes for the month of December.
There are some other goodies in the update too, like domestic data roaming improvements and a fix for IPv4 over LTE international roaming. The update is rolling out over the air and should hit your device before Christmas, if you haven’t already received it.
T-Mobile’s CEO, John Legere, has always had a unique way of launching new products and services for his company. Walking out on stage in his ‘Uncarrier’ events, he calls out competitors by names, tears down their façades and then introduces a new product designed to be fair on consumers.
Over the years, that’s meant a huge number of changes to the way contracts work at T-Mobile USA – changes which have dramatically affected the way the other carriers work too. Now, Legere is teasing a new ‘Uncarrier’ event for CES.
In a video he tweeted out to his millions of followers, Legere is grilled by a barista, dentist, delivery person, skywriter and many others about what’s next for T-Mobile. He keeps mum during the video, but he does let slip that the next event will be during the Consumer Electronics Show in January. Until then, we remain excited about what T-Mobile might do next.
In an interview with the Harvard Business Review, John Legere has gone into more detail about how he got the job at T-Mobile, his strategy for taking on the big players in the US telecoms market and how he made AT&T ‘his villain’, after research found that people hated the company for a huge variety of reasons.
It’s a fascinating interview, one which touches on a great many aspects of business leadership and even how he sees his own personae reflected in the success of Donald Trump. Here’s a choice extract:
“I’m different. I grew up as a competitive runner, and I thrive on rivalry—it’s just part of who I am. I like winning, but I enjoy it even more when I’m making someone else lose. It’s not all smack talk; I have a deep background in business strategy. I spend most of my time thinking about where our company needs to go over the next few years and then aligning employees around how to get there. Especially in a saturated market—where one company’s market share gains must come largely at a competitor’s expense—I try to find and exploit our rivals’ weaknesses. Public attitudes have shifted about the rhetoric and candor we want and expect from leaders—fortunately, more toward my approach.”